// analytics consulting

Open the black box of your analytics.

Your tags, data layer, and dashboards should tell you the truth. We audit what's firing, fix what's broken, and build measurement you can actually trust — across GA4, Adobe Experience Cloud, and Microsoft Fabric.

// services

What we open up

01

Tag & analytics audits

A full inventory of what fires, where, and why — duplicate tags, broken events, data leakage, and page-speed drag, with a prioritized fix list.

02

GA4 + Adobe implementation & cleanup

Clean GA4 and Adobe Analytics / Web SDK builds via GTM or Adobe Launch. Consistent naming, sane event models, and reports that reconcile.

03

Data layer & consent design

A documented data layer your developers can maintain, wired to Google Consent Mode and CMPs like OneTrust so tracking respects user choice.

04

Measurement strategy & dashboards

KPIs tied to business outcomes, then dashboards that answer real questions — including Microsoft Fabric and Power BI pipelines.

05

Hospitality & booking funnel analytics

For cabins, hotels, and small businesses: see where guests drop between search, dates, and checkout — and what it costs you.

// featured work

See measurement in the open

Live demo · fictional brand

Timberline Cabins, Big Bear

A sample cabin-booking site instrumented end to end, with a live analytics debugger panel that shows every data layer push, event, and consent state as you click through the booking funnel.

Open the demo

// how we work

Three steps. No mystery.

  1. 1

    Audit

    Crawl, inspect, and document your current tags, data layer, consent, and reports. You get a plain-language findings report.

  2. 2

    Fix

    Implement the fixes — clean tag manager configs, a solid data layer, and consent that works — tested and documented.

  3. 3

    Measure

    Turn trustworthy data into dashboards and decisions, with QA checks so it stays trustworthy.

// about

Built by an engineering leader who lives in the data

Black Box Measurement is led by Neil Black, an enterprise engineering leader who runs a team of engineers across Adobe Experience Cloud — Analytics, Launch, Web SDK, AEP, and Customer Journey Analytics — and Microsoft Fabric.

That same enterprise rigor, scaled to fit your business: whether you're a large brand untangling years of tags or a small hospitality business that just wants to know which bookings came from where.

Part of the Black Box family, alongside Black Box Site Design and Black Box Personalization.

// contact

Ready to look inside?

Tell us about your site, your stack, and what's not adding up. We'll reply with next steps for a consult.

Email nblack8@gmail.com